ThinkLab is your personal investment into the foundations of your technology venture and skill development as a founder and entrepreneur.
Our ThinkLab program is a structured deep dive for founders into:
Mapping out the value proposition for your technology idea
Customer development and validation of the customer’s pain - More “bleeding by the neck” instead of “stubbed a toe” type of pain
Validating your technology with your potential customers and avoiding “Right Tech, Wrong Time” before investing more time and money
Mapping out your path to market
Developing your story and pitch “arsenal” for early stakeholders and early adopters
Determining to proceed, pivot or shelve your idea
By design the ThinkLab program helps founders and entrepreneurs determine whether there is sufficient value to pursue a product or service idea, identify potential markets, develop a path to market strategy, and learn how to communicate the value of the idea to early stakeholders and adopters.
Spring 2019 Cohort Schedule
Fridays, 8:30 am – 11:30 am
Starts: February 8, 2019
ThinkLab is for:
Serial founders with a new idea or concept
Researchers and scientists interested in commercializing a discovery or research hypothesis
Methodologies used in ThinkLab include:
Founder must own, have licensed, or be working on proprietary technology or some technology or process with a (high) barrier to entry. Industry knowledge is a plus.
Founder must sign the client engagement agreement which includes a mutual non-disclosure agreement.
Founder must agree to attend workshops and complete the content within 16 weeks. Program length is 6 to 16 weeks (self-paced.)
Founder must pay program fee of $1,000.
Unit 1: Big Picture & Visual Language
Unit 2: Problem Validation & Value Proposition
Unit 3: Customer Discovery & Development
Unit 4: Customer Development Cont.: Product-Market Fit?
Unit 5: Business Model Canvas
Unit 6: Path to Market
Unit 7: Competitive Edge
Unit 8: Financial Forecasting
Unit 9: Go-To-Market Plan
Unit 10: Storyboarding
Unit 11: Execution: Gaps & Blind Spots
Unit 12: Presentations
Weekly 3 hour workshops with significant work outside the workshops.
Skills training and toolkit development to engage potential stakeholders.
Weekly Office Hours with professional services partners (attorneys, CPAs, etc.)
Use of TechFW facilities (conference rooms, open work space, etc.) as available.